IBM Social Computing Guidelines

Blogs, wikis, social networks, virtual worlds and social media

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. The effort has broadened the scope of the existing guidelines to include all forms of social computing.

Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available.

Introduction
Responsible engagement in innovation and dialogue
Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners.

IBM is increasingly exploring how online discourse through social computing can empower IBMers as global professionals, innovators and citizens. These individual interactions represent a new model: not mass communications, but masses of communicators.

Therefore, it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange:

To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning.

To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. As our business activities increasingly focus on the provision of transformational insight and high-value innovation - whether to business clients or those in the public, educational or health sectors—it becomes increasingly important for IBM and IBMers to share with the world the exciting things we're learning and doing, and to learn from others.

In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees' Internet access. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. We continue to advocate IBMers' responsible involvement today in this rapidly growing space of relationship, learning and collaboration.

IBM Social Computing Guidelines: Executive Summary

  1. Know and follow IBM's Business Conduct Guidelines.
  2. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy.
  3. Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.
  4. If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
  5. Respect copyright, fair use and financial disclosure laws.
  6. Don't provide IBM's or another's confidential or other proprietary information. Ask permission to publish or report on conversations that are meant to be private or internal to IBM.
  7. Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, where possible link back to the source.
  8. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
  9. Find out who else is blogging or publishing on the topic, and cite them.
  10. Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
  11. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
  12. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

IBM Social Computing Guidelines: Detailed Discussion

The IBM Business Conduct Guidelines and laws provide the foundation for IBM's policies and guidelines for blogs and social computing.
The same principles and guidelines that apply to IBMers' activities in general, as found in the IBM Business Conduct Guidelines, apply to IBMers' activities online. This includes forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds* and social networks.

As outlined in the Business Conduct Guidelines, IBM fully respects the legal rights of our employees in all countries in which we operate. In general, what you do on your own time is your affair. However, activities in or outside of work that affect your IBM job performance, the performance of others, or IBM's business interests are a proper focus for company policy.

IBM supports open dialogue and the exchange of ideas.
IBM regards blogs and other forms of online discourse as primarily a form of communication and relationship among individuals. When the company wishes to communicate publicly as a company—whether to the marketplace or to the general public—it has well established means to do so. Only those officially designated by IBM have the authorization to speak on behalf of the company.

However, IBM believes in dialogue among IBMers and with our partners, clients, members of the many communities in which we participate and the general public. Such dialogue is inherent in our business model of innovation, and in our commitment to the development of open standards. We believe that IBMers can both derive and provide important benefits from exchanges of perspective.

One of IBMers' core values is "trust and personal responsibility in all relationships." As a company, IBM trusts—and expects—IBMers to exercise personal responsibility whenever they participate in social media. This includes not violating the trust of those with whom they are engaging. IBMers should not use these media for covert marketing or public relations. If and when members of IBM's Communications, Marketing, Sales or other functions engaged in advocacy for the company have the authorization to participate in social media, they should identify themselves as such.

What does an IBMer's personal responsibility mean in online social media activities? Online social media enables individuals to share their insights, express their opinions and share information within the context of a globally distributed conversation. Each tool and medium has proper and improper uses. While IBM encourages all of its employees to join a global conversation, it is important for IBMers who choose to do so to understand what is recommended, expected and required when they discuss IBM-related topics, whether at work or on their own time.

Know the IBM Business Conduct Guidelines. If you have any confusion about whether you ought to publish something online, chances are the BCGs will resolve it. Pay particular attention to what the BCGs have to say about proprietary information, about avoiding misrepresentation and about competing in the field. If, after checking the BCG's, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management.

Be who you are. Some bloggers work anonymously, using pseudonyms or false screen names. IBM discourages that in blogs, wikis or other forms of online participation that relate to IBM, our business or issues with which the company is engaged. We believe in transparency and honesty. If you are blogging about your work for IBM, we encourage you to use your real name, be clear who you are, and identify that you work for IBM. Nothing gains you more notice in the online social media environment than honesty—or dishonesty. If you have a vested interest in something you are discussing, be the first to point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be judicious in disclosing personal details.

Be thoughtful about how you present yourself in online social networks. The lines between public and private, personal and professional are blurred in online social networks. By virtue of identifying yourself as an IBMer within a social network, you are now connected to your colleagues, managers and even IBM's clients. You should ensure that content associated with you is consistent with your work at IBM. If you have joined IBM recently, be sure to update your social profiles to reflect IBM's guidelines.

Speak in the first person. Use your own voice; bring your own personality to the forefront; say what is on your mind.

Use a disclaimer. Whether you publish to a blog or some other form of social media, make it clear that what you say there is representative of your views and opinions and not necessarily the views and opinions of IBM. At a minimum in your own blog, you should include the following standard disclaimer: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."

Managers and executives take note: This standard disclaimer does not by itself exempt IBM managers and executives from a special responsibility when blogging. By virtue of their position, they must consider whether personal thoughts they publish may be misunderstood as expressing IBM positions. And a manager should assume that his or her team will read what is written. A public blog is not the place to communicate IBM policies to IBM employees.

Respect copyright and fair use laws. For IBM's protection and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including IBM's own copyrights and brands. You should never quote more than short excerpts of someone else's work. And it is good general blogging practice to link to others' work. Keep in mind that laws will be different depending on where you live and work.

Protecting confidential and proprietary information. Social computing blurs many of the traditional boundaries between internal and external communications. Be thoughtful about what you publish—particularly on external platforms. You must make sure you do not disclose or use IBM confidential or proprietary information or that of any other person or company in any online social computing platform. For example, ask permission before posting someone's picture in a social network or publishing in a blog a conversation that was meant to be private.

IBM's business performance. You must not comment on confidential IBM financial information such as IBM's future business performance, business plans, or prospects anywhere in world. This includes statements about an upcoming quarter or future periods or information about alliances, and applies to anyone including conversations with Wall Street analysts, press or other third parties (including friends). IBM policy is not to comment on rumors in any way. You should merely say, "no comment" to rumors. Do not deny or affirm them—or suggest either denial or affirmation in subtle ways.

Protect IBM's clients, business partners and suppliers. Clients, partners or suppliers should not be cited or obviously referenced without their approval. Externally, never identify a client, partner or supplier by name without permission and never discuss confidential details of a client engagement. Internal social computing platforms permit suppliers and business partners to participate so be sensitive to who will see your content. If a client hasn't given explicit permission for their name to be used, think carefully about the content you're going to publish on any internal social media and get the appropriate permission where necessary.

It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a client (e.g., Client 123) so long as the information provided does not make it easy for someone to identify the client or violate any non-disclosure or intellectual property agreements that may be in place with the client. Furthermore, your blog or online social network is not the place to conduct confidential business with a client.

Respect your audience and your coworkers. Remember that IBM is a global organization whose employees and clients reflect a diverse set of customs, values and points of view. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory—such as politics and religion. For example, if your blog is hosted on an IBM-owned property, avoid these topics and focus on subjects that are business-related. If your blog is self-hosted, use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of IBM. Further, blogs, wikis, virtual worlds, social networks, or other tools hosted outside of IBM's protected Intranet environment should not be used for internal communications among fellow employees. It is fine for IBMers to disagree, but please don't use your external blog or other online social media to air your differences in an inappropriate manner.

Add value. IBM's brand is best represented by its people and everything you publish reflects upon it. Blogs and social networks that are hosted on IBM-owned domains should be used in a way that adds value to IBM's business. If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBM's products, processes and policies; if it builds a sense of community; or if it helps to promote IBM's Values, then it is adding value. Though not directly business-related, background information you choose to share about yourself, such as information about your family or personal interests, may be useful in helping establish a relationship between you and your readers, but it is entirely your choice whether to share this information.

Don't pick fights. When you see misrepresentations made about IBM by media, analysts or by other bloggers, you may certainly use your blog—or join someone else'svto point that out. Always do so with respect, stick to the facts and identify your appropriate affiliation to IBM. Also, if you speak about a competitor, you must make sure that what you say is factual and that it does not disparage the competitor. Avoid unnecessary or unproductive arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Here and in other areas of public discussion, make sure that what you are saying is factually correct.

Be the first to respond to your own mistakes. If you make an error, be up front about your mistake and correct it quickly. In a blog, if you choose to modify an earlier post, make it clear that you have done so.

Use your best judgment. Remember that there are always consequences to what you publish. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. If you're still unsure, and it is related to IBM business, feel free to discuss it with your manager. Ultimately, however, you have sole responsibility for what you post to your blog or publish in any form of online social media.

Don't forget your day job. You should make sure that your online activities do not interfere with your job or commitments to customers.

*Virtual worlds present a number of unique circumstances, not all of which are covered in these guidelines. Please refer to the companion, "Virtual worlds Guidelines" for additional guidelines around identity, behavior, appearance and intellectual property.

Intel Social Media Guidelines

These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained, to understand and to follow these guidelines. Failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date.

When You Engage

Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. It's a new model for interaction and we believe social computing can help you to build stronger, more successful business relationships. And it's a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about.

If you participate in social media, please follow these guiding principles:

  • Stick to your area of expertise and provide unique, individual perspectives on what's going on at Intel and in the world.
  • Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.
  • Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate.
  • Respect proprietary information and content, and confidentiality.
  • When disagreeing with others' opinions, keep it appropriate and polite.
  • Know and follow the Intel Code of ConductFiletype/Size: PDF 596KB and the Intel Privacy Policy
back to top

Rules of Engagement

Be transparent. Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are blogging about your work at Intel, use your real name, identify that you work for Intel, and be clear about your role. If you have a vested interest in something you are discussing, be the first to point it out.

Be judicious. Make sure your efforts to be transparent don't violate Intel's privacy, confidentiality, and legal guidelines for external commercial speech. Ask permission to publish or report on conversations that are meant to be private or internal to Intel. All statements must be true and not misleading and all claims must be substantiated and approved. Product benchmarks must be approved for external posting by the appropriate product benchmarking team. Please never comment on anything related to legal matters, litigation, or any parties we are in litigation with without the appropriate approval. If you want to write about the competition, make sure you know what you are talking about and that you have the appropriate permission. Also be smart about protecting yourself, your privacy, and Intel Confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully.

Write what you know. Make sure you write and post about your areas of expertise, especially as related to Intel and our technology. If you are writing about a topic that Intel is involved with but you are not the Intel expert on the topic, you should make this clear to your readers. And write in the first person. If you publish to a website outside Intel, please use a disclaimer something like this: "The postings on this site are my own and don't necessarily represent Intel's positions, strategies, or opinions." Also, please respect brand, trademark, copyright, fair use, trade secrets (including our processes and methodologies), confidentiality, and financial disclosure laws. If you have any questions about these, see your Intel legal representative. Remember, you may be personally responsible for your content.

Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel's values and professional standards.

It's a conversation. Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or "composed" language. Don't be afraid to bring in your own personality and say what's on your mind. Consider content that's open-ended and invites response. Encourage comments. You can also broaden the conversation by citing others who are blogging about the same topic and allowing your content to be shared or syndicated.

Are you adding value? There are millions of words out there. The best way to get yours read is to write things that people will value. Social communication from Intel should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills, build their businesses, do their jobs, solve problems, or understand Intel better—then it's adding value.

Your Responsibility: What you write is ultimately your responsibility. Participation in social computing on behalf of Intel is not a right but an opportunity, so please treat it seriously and with respect. If you want to participate on behalf of Intel, take the Digital IQ training and contact the Social Media Center of Excellence. Please know and follow the Intel Code of ConductFiletype/Size: PDF 596KB. Failure to abide by these guidelines and the Intel Code of Conduct could put your participation at risk. Contact social.media@intel.com for more information. Please also follow the terms and conditions for any third-party sites.

Create some excitement. As a business and as a corporate citizen, Intel is making important contributions to the world, to the future of technology, and to public dialogue on a broad range of issues. Our business activities are increasingly focused on high-value innovation. Let's share with the world the exciting things we're learning and doing—and open up the channels to learn from others.

Be a Leader. There can be a fine line between healthy debate and incendiary reaction. Do not denigrate our competitors or Intel. Nor do you need to respond to every criticism or barb. Try to frame what you write to invite differing points of view without inflaming others. Some topics—like politics or religion—slide more easily into sensitive territory. So be careful and considerate. Once the words are out there, you can't really get them back. And once an inflammatory discussion gets going, it's hard to stop.

Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you're posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.

If it gives you pause, pause. If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'send.' Take a minute to review these guidelines and try to figure out what's bothering you, then fix it. If you're still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours—as is the responsibility. So be sure.

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

Reportlinker Adds Web 2.0 and Social Networking - 2008 Edition

http://www.reportlinker.com/p0147069/Reportlinker-Adds-Web-20-and-Social-Networking---2008-Edition.html

New applications, new business models ? new business models?

This report provides analysis of the recent outstanding phenomena on the web,
namely video sharing and social networks whose community aspects are spreading
to most corners of the Internet, well beyond the confines of Web 2.0. It
provides details on current usage levels, key Web 1.0 and 2.0 player strategies,
pioneer initiatives to monetise the community and the development of a new
paradigm, based on the social graph and interoperability tools, which will
likely have an impact on Internet services across the board.

Key Issues

• Leading Web 2.0 consumption trends

• Web 2.0 player strategies

• Role being played by the Web 1.0 heavyweights

• Are there any viable Web 2.0 business models?

• Is advertising the sole available source of income?

• Will social networks become interoperable?

• Is the social graph the future of the internet?

1. Consumption 2.0

• Usage: penetration levels, breakdown by age categories, time spent, page
views, etc.

• Geographical disparities: leaders by geographic zone

• Web 2.0 spreading across the Net

2. Key players

2.1 Key Web 2.0 players

• Initiatives from Web 1.0 leaders

Profiles: Google, Yahoo!, AOL and Microsoft

• The online community giants

Case study: MySpace, Facebook

• The new Web 2.0 wave: micro-blogging, social network aggregation, social music


Case study: Twitter, Friendfeed, Imeem, Ning

Other key social networks

Profiles: Cyworld, Mixi, Bebo, Dada.net, Hi5 Orkut, Netlog, Badoo, Flickr,
Photobucket, Del.icio.us, StumbleUpon, Wikipedia, Digg, Last.fm

2.2. Video sharing: a central Web 2.0 component

• Usage: penetration level, time spent

• UGC site market share: YouTube still on top

• Leading local players: DailyMotion, MyVideo

3. Business models

3.1. Advertising

• Social network advertising market:

- size of the market

- relative weight in the advertising equation

- revenue generated by the top players

• Ad formats:

- traditional formats and CPM

- partnerships with major online ad services

- widgets and new formats

• Targeting key to the success of Web 2.0 advertising:

- HyperTargeting

- Beacon

- Advanced datamining

• Organic Web 2.0 advertising

- rerouting from the social network

Case study: Facebook applications (Slide, RockYou Ilike…)

3.2. Other sources of income

• Sale of generic technology

- initiatives from the leaders

- the new start-ups

• Sale of premium services:

- convenience

- enhanced

- mobile

• e-commerce:

- commissions

- affiliation

- direct sales

- virtual goods

Case study: Cyworld

3.3. Conclusion

• Who will survive Web 2.0?

• Telcos` and media giants` Web 2.0 acquisitions

4. Data portability and social graphs

4.1 APIs and key tools

• How APIs work

• Key tools: oAuth, micro-formats

4.2 Platforms

• Facebook`s F8 initiative

• Similar approaches: MySpace, etc…

4.3 Data and applications interoperability and portability

• Issues and limitations of existing solutions:

- new services

- respecting user privacy

• Major systems:

- OpenID

- Data availability

- Data Portability

- Google Friend Connect

- Facebook Connect

• OpenSocial: going head to head with Facebook

• Top internet player strategies

4.4 Advanced social graphs

• Principles and challenges

• Pioneer forays into the social graph: Dopplr, Corkd

To order this report:

Reportlinker Adds Web 2.0 and Social Networking - 2008 Edition

http://www.reportlinker.com/p0147069/Reportlinker-Adds-Web-20-and-Social-Networking---2008-Edition.html

More market research reports here!
 

shoppa.hu

 

love it-

Social media may be for narcissists, but it’s also proving to be a business utility. Retailers are shifting their marketing dollars such that social media budgets are swelling, and creative contests are popping up all over the web. In case you haven’t noticed, social media marketing is big business.

Should you find yourself in a social media marketing lull, we think you can take inspiration from these five innovative and fresh ideas currently making their mark on both the online and offline worlds. The important thing to keep in mind is that whether you’re trying to engage a unique audience, tailor deals using location, advertise in new ways, go bold, or tackle your Twitter (Twitter) fear head on, you’re likely to find the most success if you can shake things up a bit.

annak újságírók, akik szeretnek a fellegekben járni, de most nem erről lesz szó, hanem a MediaCloud nevű eszközről.

A Berkman Center for Internet & Society munkatársai mindig is szerettek a hivatásos és a közösségi média viszonyán rágódni. Hogyan mozognak a hírek? Igaz-e, hogy a bloggerek csak az újságokon élősködnek? Menniyre képes leképezni a média a világot?

Végül Ethan Zuckermannal és Yochai Benklerrel az élükön elhatározták, hogy összedobnak egy eszközt, amivel ezek a kérdések valahogy megválaszolhatók. Ez a MediaCloud, aminek egy része a MediaCloud.org oldalon a weben is elérhető.

A MediaCloud automatikusan begyűjti több száz angol nyelvű újság cikkeit és száz blog bejegyzéseit. Az anyagokat utána valahogyan szétszedik, a cikkeket számos szempont szerint osztályozzák és adatbázisokba rendezik. Vagyis elvégzik a piszkos munkát. Azután jön a felhasználó és megkérdezi, mik voltak a Times, a BBC, vagy a Los Angeles Times legfontosabb hírei az elmúlt héten, vagy hogy milyern volt a cikkek témájának földrajzi megoszlása.

A MediaCloudot bemutató videóban láthatod, hogy viszonylag egyszerűnek tűnő adatokból is sok következtetést lehet levonni. (Fontos, hogy jól kell tudni kérdezni.)

Zuckerman és társai szerint mindez még csak a kezdet. Tovább épül az adatbázis, a kövőben hozzáférhetővé kívánják azt tenni más fejlesztők számára is.

A kormány goes social media

[2009.08.17. 11:12]
Cikk küldése levélben Cikk nyomtatható verziója

Felment a Facebookra és a Twitterre a Miniszterelnöki Hivatal. Augusztus 20-án indul a szélessávú webkettes kormányhírfolyam.  

 



A Miniszterelnöki Hivatal (MeH) az augusztus 20-i nemzeti ünnep alakalmából profilt nyitott a Facebookon és a Twitter mikroblogon, mely utóbbin naponta többször frissülő hírekkel látják el a kormányzati profil követőit.

Az Ország Tortája rendezvényt például percről-percre közvetíti majd a www.twitter.com/augusztus20 profilon a MeH egyik munkatársa. A regisztrálókat és követőket az állami ünnep történetébe, a programok részleteibe és kulisszatitkaiba is bevezetik.

A kormány Facebook-profilján is csatlakozni lehet az Ország Tortája rendezvényhez, ahol szintén van lehetőség a személyes kommentárra.


Emellett az ismert kormányzati online fórumok is rendelkezésre állnak: a www.magyarorszag.hu/augusztus20 honlap és a www.augusztus20.freeblog.hu blog szintén eligazítanak az ünnep programjaival kapcsolatban.

(Forrás: MTI)

 

 
  1. Flickr
  2. California Coastline
  3. Delicious
  4. Metafilter
  5. popurls
  6. Twitter
  7. Skype
  8. Boing Boing
  9. Academic Earth
  10. OpenTable
  11. Google
  12. YouTube
  13. Wolfram|Alpha
  14. Hulu
  15. Vimeo
  16. Fora TV
  17. Craiglook
  18. Shop Goodwill
  19. Amazon
  20. Kayak
  21. Netflix
  22. Etsy
  23. PropertyShark.com
  24. Redfin
  25. Wikipedia
  26. Internet Archive
  27. Kiva
  28. ConsumerSearch
  29. Metacritic
  30. Pollster
  31. Facebook
  32. Pandora and Last.fm
  33. Musicovery
  34. Spotify
  35. Supercook
  36. Yelp
  37. Visuwords
  38. CouchSurfing
  39. BabyNameWizard.com's NameVoyager
  40. Mint
  41. TripIt
  42. Aardvark
  43. drop.io
  44. Issuu
  45. Photosynth
  46. OMGPOP
  47. WorldWideTelescope
  48. Fonolo
  49. Get High Now
  50. Know Your Meme

simple42 2009.08.22. 08:09

future marketing

Ask anybody why they use Facebook, and most people will respond with reasons like staying in touch with friends, or being able to share pictures. Rarely does one’s professional life ever get mentioned when describing the social network. When it comes to business networking, LinkedIn (LinkedIn) tends to take all the thunder, and Facebook (Facebook) is generally written off as a place just for fun. Yet, perhaps that’s a mistake. Facebook, after all, has 250 million active users compared to about 44 million for LinkedIn, and even though the atmosphere is clearly not as focused on business, there are still a ton of opportunities for professional networking that business users would be remiss to pass up. Once you look beyond the obvious social features like sharing pictures and poking friends, there are plenty of ways to tap into the professional community on the world’s largest social network. In this post we’ll talk about how to setup your Facebook for professional use, how to find others to network with, Facebook features that work for professional networking, and ways to maximize the value from those features. Setting up your Facebook for business networking If you’re like most people, your personal and professional lives have already blended. You share your personal stories and pictures with your work colleagues, you discuss both work and your personal life on your blog and Twitter (Twitter), and you’ve probably let go of the notion that professional and personal must be kept completely separate. But even with that blurring of our work and social lives, most of us still want some separation, and I would recommend actually splitting the two on Facebook. Once split, you can continue to reap the social benefits of Facebook with your friends and family while simultaneously connecting with your professional colleagues. professional-list Here’s how to split the two. – Go to your friends list by clicking on the Friends tab at the top of your Facebook page. – Click the “Create a New List” button and create one called Professional. – You can now go through your entire friend list and add all of your professional contacts into this new and separate business list. – Once you’re done, navigate to your profile privacy settings by clicking on the Settings link in the top right corner of your Facebook; then click on privacy; then click on profile. On the profile privacy settings page you can begin slicing and dicing your Facebook world into personal and professional segments by restricting access to various parts of your profile using your newly created friend list. For example, if you don’t want your professional friends to see any of your pictures, click on “edit photo album privacy settings.” In the “who can see this” drop down, click on “customize” and then in the “except these people” field type in your newly formed professional friends list. Now only your personal friends will be able to see your pictures. Though these settings can get fairly complicated because of their granularity, you can control your entire Facebook experience from this area of the site and decide what parts of your personal life you would like your professional friends to be able to see. Bear in mind that there are no best practices here. Meaning, if you don’t want your professional friends to see your wall comments, don’t let them. If you don’t want your professional friends to see your pictures, don’t let them. It’s your world and you can set it up exactly how you like. Using Facebook groups for networking One way to professionally benefit from Facebook’s enormous user base and to grow your professional network is to participate in Facebook Groups. Facebook Groups is a feature that allows Facebook users to connect, discuss and network with each other within the context of a common interest or topic. Finding groups There are groups on Facebook representing just about every topic under the sun. To find the right group for your professional aspiration, think of topics that will motivate you, allow you to connect with others of professional interest, and will allow you to gain insight into your industry/skill set – groups around these topics are the ones where you’ll find professionals you can network with. group-search Now that you have a direction in mind, enter your keyword into the search box on Facebook, and click on the “Groups” filter to the left of the results. You can also filter down the displayed groups by drilling into a number of sub categories, including business (a good bet for many professional groups), common interest, geography, Internet and technology, and organizations. There are, of course, other ways to find Facebook Groups. Here are a few techniques that should give you plenty of groups to get started with. – If you have friends whose professional advancements you respect, go to their profile page and click on their info tab. Towards the bottom of the page, you’ll see links to all of the groups to which they belong. – On the main page of any Facebook Group, there are links to several other similar or related groups. – Conduct an Internet search for “popular Facebook Groups” coupled with some of the keywords that interest you. You’ll often uncover blog posts, articles and people tweeting about a variety of groups, some of which may interest you. Once you find a group that interests you, it’s a good idea to evaluate whether or not it will be a good fit before joining and pouring too much time into it. What to look for in a professional group There are millions of groups on Facebook, so how many should you join and which ones? Joining too many might prove to be unmanageable, so it’s a good idea to only join the ones that you can actually see yourself participating in. Below is a list of the features you’ll find in each Facebook Group and what to look for in each to determine whether a group is quality enough to be worth joining. Recent News – This section contains news from group administrators that is either about the group itself or is about a topic that might interest the group. Is it up to date? Is it useful information or just self-promotion? Member Listings – Lists all group members including their profile photos, location and link to their profile page. This is an easy access way to send a message to a specific group member OR to request them as a friend. You can also use this tool to evaluate the group before joining. Does the group attract people with similar backgrounds and interests to yours? Can you see yourself giving information to and appreciating information from these other members? Do they seem like people you would value interacting with? Discussion Board – The group’s discussion board allows members to engage in a discussion about topics listed by other group members. Before joining, use the discussion board to measure group activity and member engagement. Are discussions recent? How many are there? Are they interesting and on-topic? You should contribute to an existing discussion or start your own, once you’ve joined. Wall Posting – This section is usually for member introductions or job postings. This is a great way to introduce yourself and your interest in this group. How recent are the latest postings? If there is any spam, how quickly is it cleaned up? Groups also often have photos, videos, links sections, and event listings. You should evaluate these areas for recency and quality of information, as well. discussion-board Group participation Once you’ve joined a group, it’s time to start participating. This is where the real fun begins and the true business value will happen. Below is an example workflow I would recommend following upon joining a group for professional purposes. It’s a great way to show your presence in the group and get some professional networking activity under your belt. Post an introduction on the Group’s Wall stating your interest in the group. If you’re looking to network, say so. If you’re looking for a job, say so. If you can offer advice, say so. The key here is to make this a simple introduction so the group knows who you are – not an advertisement for yourself or services, which may come across as spam. Add links to interesting events, pieces of news or blog posts. Anybody who reads them will know you posted them, which will add to your professional branding efforts. Go to the discussion board and comment on a few topics; don’t be generic. Find a discussion where you could truly add value and help some fellow members with their questions or contribute to some discussions with your thoughts. Post a topic for discussion. Ask a question or propose a thought-provoking topic of discussion and share your thoughts — the object is to engage your fellow group members. Check back on this discussion often so you can participate and remain an active part of it. Add friends. Because Facebook was intended to be an online extension of your offline social graph, it is proper etiquette to know somebody before adding them as a friend. While being in the same group might satisfy that requirement for some people, I think it’s a good idea to have some sort of further engagement with a member before requesting them as a friend. Once you’ve engaged someone (such as in a discussion board topic), request them as a friend but include a personal note letting them know you appreciated the interaction. That way, they will have some context for the request and will be more likely to accept. Once you’re friends, make sure to add them to your professional friend list so that you are able to maintain that line between social and professional. Now that you’ve gone through this workflow for each group you’ve joined, you can now consider yourself to be an active member. So what’s next? Networking! Come back to each group often to post new links and videos, engage in discussions or start your own. You should also invite other existing contacts to join the group as a way to help spread the word and keep the group active. Also remember to befriend those with whom you’ve been active and take your professional relationship to the next level. Once you have the basics down, professional networking on Facebook is very similar to professional networking in real life. The same rules and etiquette apply. As you build your professional network on Facebook you’ll be able to use those contacts for job hunting, business development, and more. Conclusion Although Facebook was built as a social network and most people treat it as such – there is a tremendous amount of professional value that can be gained there. Once you’re a member of a few groups and have completed the introductory workflow for each one, the professional value of Facebook should be evident and ready to be fully realized. Be creative, have fun, and remember: What you put into things is what you get out of them, so always try to stay active! If you have any other tips for professional networking on Facebook, please share them in the comments.

(CNN) -- Facebook, for better or worse, is like being at a big party with all your friends, family, acquaintances and co-workers.

Facebook can be a great tool, and an occasional annoyance. What kind of Facebooker are you?

Facebook can be a great tool, and an occasional annoyance. What kind of Facebooker are you?

There are lots of fun, interesting people you're happy to talk to when they stroll up. Then there are the other people, the ones who make you cringe when you see them coming. This article is about those people.

Sure, Facebook can be a great tool for keeping up with folks who are important to you. Take the status update, the 160-character message that users post in response to the question, "What's on your mind?" An artful, witty or newsy status update is a pleasure -- a real-time, tiny window into a friend's life.

But far more posts read like navel-gazing diary entries, or worse, spam. A recent study categorized 40 percent of Twitter tweets as "pointless babble," and it wouldn't be surprising if updates on Facebook, still a fast-growing social network, break down in a similar way. Take a CNN quiz: What kind of Facebooker are you? »

Combine dull status updates with shameless self-promoters, "friend-padders" and that friend of a friend who sends you quizzes every day, and Facebook becomes a daily reminder of why some people can get on your nerves.

Here are 12 of the most annoying types of Facebook users:

The Let-Me-Tell-You-Every-Detail-of-My-Day Bore. "I'm waking up." "I had Wheaties for breakfast." "I'm bored at work." "I'm stuck in traffic." You're kidding! How fascinating! No moment is too mundane for some people to broadcast unsolicited to the world. Just because you have 432 Facebook friends doesn't mean we all want to know when you're waiting for the bus.

The Self-Promoter. OK, so we've probably all posted at least once about some achievement. And sure, maybe your friends really do want to read the fascinating article you wrote about beet farming. But when almost EVERY update is a link to your blog, your poetry reading, your 10k results or your art show, you sound like a bragger or a self-centered careerist.

The Friend-Padder. The average Facebook user has 120 friends on the site. Schmoozers and social butterflies -- you know, the ones who make lifelong pals on the subway -- might reasonably have 300 or 400. But 1,000 "friends?" Unless you're George Clooney or just won the lottery, no one has that many. That's just showing off.

The Town Crier. "Michael Jackson is dead!!!" You heard it from me first! Me, and the 213,000 other people who all saw it on TMZ. These Matt Drudge wannabes are the reason many of us learn of breaking news not from TV or news sites but from online social networks. In their rush to trumpet the news, these people also spread rumors, half-truths and innuendo. No, Jeff Goldblum did not plunge to his death from a New Zealand cliff.

The TMIer. "Brad is heading to Walgreens to buy something for these pesky hemorrhoids." Boundaries of privacy and decorum don't seem to exist for these too-much-information updaters, who unabashedly offer up details about their sex lives, marital troubles and bodily functions. Thanks for sharing.

The Bad Grammarian. "So sad about Fara Fauset but Im so gladd its friday yippe". Yes, I know the punctuation rules are different in the digital world. And, no, no one likes a spelling-Nazi schoolmarm. But you sound like a moron.

The Sympathy-Baiter. "Barbara is feeling sad today." "Man, am I glad that's over." "Jim could really use some good news about now." Like anglers hunting for fish, these sad sacks cast out their hooks -- baited with vague tales of woe -- in the hopes of landing concerned responses. Genuine bad news is one thing, but these manipulative posts are just pleas for attention.

The Lurker. The Peeping Toms of Facebook, these voyeurs are too cautious, or maybe too lazy, to update their status or write on your wall. But once in a while, you'll be talking to them and they'll mention something you posted, so you know they're on your page, hiding in the shadows. It's just a little creepy.

The Crank. These curmudgeons, like the trolls who spew hate in blog comments, never met something they couldn't complain about. "Carl isn't really that impressed with idiots who don't realize how idiotic they are." [Actual status update.] Keep spreading the love.

The Paparazzo. Ever visit your Facebook page and discover that someone's posted a photo of you from last weekend's party -- a photo you didn't authorize and haven't even seen? You'd really rather not have to explain to your mom why you were leering like a drunken hyena and French-kissing a bottle of Jagermeister.

The Maddening Obscurist. "If not now then when?" "You'll see..." "Grist for the mill." "John is, small world." "Dave thought he was immune, but no. No, he is not." [Actual status updates, all.] Sorry, but you're not being mysterious -- just nonsensical.

The Chronic Inviter. "Support my cause. Sign my petition. Play Mafia Wars with me. Which 'Star Trek' character are you? Here are the 'Top 5 cars I have personally owned.' Here are '25 Things About Me.' Here's a drink. What drink are you? We're related! I took the 'What President Are You?' quiz and found out I'm Millard Fillmore! What president are you?"

You probably mean well, but stop. Just stop. I don't care what president I am -- can't we simply be friends? Now excuse me while I go post the link to this story on my Facebook page.

simple42 2009.08.21. 09:59

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